1. Social Media Operations

• Responsible for daily management and content updates on the company’s LinkedIn, Instagram, and other platforms.

• Design differentiated topics and posting schedules based on the characteristics of each platform’s users.

• Maintain user engagement to increase follower activity and enhance brand influence.

2. Brand IP Development

• Assist in planning and promoting personal brand content operations for company executives/consultants.

• Produce industry insights, career advice, and case studies to build a professional persona.

• Participate in the creation and distribution of various content formats, including articles, graphics, and short videos.

3. Offline Event Planning and Execution

• Assist in planning and executing recruitment presentations, career workshops, and networking salons.

• Responsible for event preparation tasks, including material preparation, guest invitations, and venue coordination.

• Track event outcomes, collect feedback, and produce event review reports.

• Learn how to integrate online communities with offline events to strengthen brand influence.

4. Content Marketing

• Write industry-related articles (e.g., career planning, overseas student employment, workplace skills sharing).

• Build a content matrix covering educational, case-based, and trending topics.

• Learn to enhance content impact through storytelling and visual design.

5. Other Supporting Tasks

• Assist with market research and competitor analysis, providing creative suggestions.

• Learn and apply various AI tools (e.g., ChatGPT, Canva, Notion) to improve efficiency.

1. Social Media Operations and Brand Communication Skills

• Master multi-platform content operation methods for LinkedIn, Instagram, and more, with the ability to design differentiated topics and posting schedules tailored to each platform.

• Gain experience in user engagement and community management, understanding how to enhance follower activity and strengthen brand influence.

• Develop data-driven operational thinking and optimize social media strategies through interaction feedback.

2. Brand IP Development and Personal Branding

• Learn how to plan and manage personal brand content for executives/consultants, and understand the value of linking corporate and personal branding.

• Produce industry insights, career advice, and case studies to improve professional expression.

• Acquire diverse content creation and distribution skills, including graphics and short videos, to enhance creativity and execution capability.

3. Offline Event Planning and Execution Skills

• Gain hands-on experience in organizing recruitment presentations, career workshops, and networking salons, improving project execution abilities.

• Learn the full cycle of event management, from material preparation and guest invitations to venue coordination.

• Conduct event reviews and effectiveness evaluations, and understand how to integrate online communities with offline events to create a closed-loop operational model.

4. Content Marketing and Communication Enhancement

• Improve article writing and content planning skills, covering educational, case-based, and trending topics.

• Learn storytelling and visual design techniques to strengthen the impact and appeal of content.

• Master the construction of a content matrix, forming a systematic approach to content marketing.

Headquartered in Australia, this international human resources consulting firm specializes in providing comprehensive human capital solutions for both enterprises and individuals. Its services cover strategic HR planning, recruitment and talent placement, performance and incentive management, training and development, employer branding and culture building, compliance and risk management, as well as personal career development consulting. The company has long been deeply engaged in both the Chinese and Australian markets while maintaining a global perspective, serving industries such as finance, technology, education, retail, and FMCG. Its clients include multinational corporations and high-growth companies.