In-depth Participation in the Following Practical Modules:

1. Social Media and User Insight Skills 

Identify and analyze user behavior and content preferences on major international social platforms (e.g., TikTok, Xiaohongshu, Instagram, LinkedIn).

Track content data and evaluate performance, building customized KPIs (e.g., platform activity score, content engagement index, brand reach). 

Compare ROI across different platforms to support strategy optimization, such as posting time selection and content format recommendations. 

2. Visual Creativity and Short-Video Skills

Use video production tools (e.g., DSLR camera, mobile phone, CapCut, Premiere Pro) for content shooting and editing.

Create engaging short-video content to strengthen emotional resonance with target audiences.

3. Content Transformation and Expression Skills

Develop copywriting and multimedia integration skills, combining educational value with visual appeal.

Transform industry research and professional data into user-friendly promotional content, marketing materials, and presentation decks.

4. Data Dashboards and Content Presentation 

Use tools such as Power BI, Tableau, and Excel to build content analysis dashboards and identify key trends in communication performance. 

Visualize content performance data and generate reports for marketing and communication teams.

Deliver structured presentations and optimization suggestions in project reviews and team meetings, enhancing the execution logic of content strategies.

1. Social Media and User Insight Skills 

Learn to identify and analyze user behavior and content preferences on major international social platforms (TikTok, Xiaohongshu, Instagram, LinkedIn).

Master content tracking and performance evaluation methods, building customized KPIs (e.g., platform activity score, engagement index, brand reach).

Compare ROI across different platforms to support strategy optimization, such as posting time selection and content format recommendations.

3. Content Transformation and Expression Skills 

Enhance copywriting and multimedia integration skills, balancing educational value with visual appeal. 

Learn to transform industry research and professional data into user-friendly promotional content, marketing materials, and presentation decks. 

Master content scheduling and file management skills, proficiently using Google Drive, Google Sheets, and project management tools for cross-team collaboration.

4. Market Research and Content Strategy Integration 

Learn to use public data and third-party tools (Google Trends, ChatGPT, AskYourPDF) to gather industry trends, audience preferences, and competitor performance. 

Draft brand and industry research reports to provide recommendations and support for content direction and positioning.

Combine quantitative data with qualitative research to deepen understanding of brand positioning and enhance output of communication strategy recommendations.

5. Data Dashboards and Content Presentation 

Use Power BI, Tableau, and Excel to create content analysis dashboards and identify key trends in communication performance. 

Visualize content performance data and generate structured reports for marketing and communication teams. 

Deliver professional presentations in project reviews and team meetings, providing optimization suggestions and enhancing the execution logic of content strategies.

Outstanding interns upon completion will receive:

1. Internship Certificate

2. Recommendation Letter from supervisor

3. Project Summary Report and Technical Case Presentation

4. Academic and Employment Background Check Support

5.Job Referral and Placement Opportunities

A professional business consulting firm deeply rooted in the Australian market with a cross-border perspective, offering services across market operations, strategic planning, brand optimization, financial management, human resources, and compliance consulting.

Our team is composed of experts from diverse backgrounds, driven by client-centricity, integrity, and innovation, dedicated to providing customized and highly practical business solutions for enterprises in China, Australia, and around the world.